In Search of Sustainable School Uniform

Emilyn starts school this September. As the time is getting closer I've been panicking about her uniform, how much will it cost? where will I get it from? what will it be made out of?
Seeing as she will be wearing it for 5 days out of 7 & usually at home she is wearing Organic clothes such as Ava & Luc, Oh baby london, Nosh organics, Maxomorra & so on...




So when I stumbled upon Emma Waights blog about Sustainable School Uniform I was ecstatic,

A few weeks ago Emma was in the FAIR shop, Brighton, chatting to owner Siobhan about the perils of kid’s school uniforms. Manufactured in their masses and worn five days a week by children in the UK they are a significant part of the clothes economy. Parents also have little control over what they must buy as most schools have designated suppliers, and certainly regulations on colour and style. Most suppliers focus on price and practicality, resulting in cheap synthetic materials which might wash well but could be uncomfortable and unhealthy to wear, and manufactured with little ethical regard for people and planet.

Just days after this chat Emma heard from Ecooutfitters, the first independent school uniform brand. Ecooutfitters school uniforms are made of ethically sourced, 100% organic cotton certified by the Global Organic Textile Standards (GOTS), ensuring that production meets rigorous environmental and social standards. Thus an Ecooutfitter uniform cares for every individual in the chain not least the children that wear them. The entrepreneurs behind the brand, Marina and Irina, are both mothers themselves and were inspired by the desire to dress their young boys in natural, healthy fibres every single day, not just at the weekends. They said ““When you consider that our children are forced to wear these harmful fabrics for some 36.5 hours a week, running around all day, getting hot, sweaty and agitated, at a vital stage of their development, we knew something had to be done and Ecooutfitters was born.”


For more information, to buy or to nominate your school to offer the Ecooutfitters uniform, go to www.ecooutfitters.co.uk

The British Skin Foundation has reported a dramatic rise in the number of children in the UK suffering from irritable skin conditions, with at least 10% of children suspected to suffer from eczema during their childhood. Hugo suffers badly with eczema & shopping for organic clothes has made a huge difference. Our favourite store is KyNaBoutique
Many items of children’s clothing is Teflon coated to repel stains but such chemicals can irritate delicate skin and detrimental long term effects on health aren’t really known. Whilst Marina and Irina were motivated by the desire to banish such chemicals from their children’s wardrobes, they quickly learnt about the hugely devastating effects of the non-organic cotton industry on the communities and the environment around the world.


Production of a single cotton T-shirt requires a third of a pound of dangerously toxic pesticides, the effects of which result in 77 million cases of poisoning recorded every year, 20,000 of which result in death. These revelations put ethical production at the heart of the Ecooutfitters mission and since organic cotton doesn’t use dangerous pesticides, protecting farmers’ lives and the environment, it became an obvious choice. “Our uniforms are not only healthier, comfortable and ethical, but competitively priced, durable and practical, disproving the widely held belief that cotton uniform cannot withstand the playground test.”
For more information, to buy or to nominate your school to offer the Ecooutfitters uniform, go to www.ecooutfitters.co.uk
In Search of Sustainable School Uniform
For more information on the concerns about chemicals found in children’s wear, take a look at Greenpeace’s Little Monster campaign & Greenpeace Little Monsters Detox

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