Autumn Adventures with AmaWrap baby carrier

With the transition from Summer to Winter, we’ll start to feel a chill in the air, and what better way to keep your baby close and snug to you than using an AmaWrap baby carrier. Perfect for trips to see bonfires or visiting Christmas markets, babywearing is a fantastic alternative to pushing a buggy. It allows you to be as adventurous as you want to be whilst keeping your little one warm and close to you.

The AmaWrap Baby Carrier is easy to wear, soft – with no buckles or clips –, making it a perfectly simple accessory for your walk. AmaWraps retail at £39.99. For more information visit 

Now more popular than ever, babywearing strolls are loved by the likes of Angelina Jolie, Ryan Reynolds and Nicole Kidman. The Autumn collection from AmaWrap has a beautiful range of colours to suit every autumnal wardrobe including Wine Maroon, Navy Blue, Oyster Grey, Mocha Cream and lots more gorgeous options.

All AmaWraps are 50cm x 5m lengths of fabric, manufactured to the highest standards from 100% soft cotton. They are suitable for use from birth to 15kgs and ensure ergonomic positioning of baby for the best hip position, whilst being comfortable for parents to wear all day. Each wrap is compact, and one size fits all – so no tricky harness or buckle adjusting required. It’s easy to tie and pop baby in and out. And for those who want it, the AmaWrap can be used for discrete breastfeeding whilst out and about.

In addition, the AmaWrap fabric is made exclusively for the product ensuring it has exactly the right amount of stretch both ways to be comfortable whilst giving optimum support to baby. Many wrapscontain elastane to provide the stretch, AmaWrap does not; the 100% cotton fabric is knitted in such a way to get the same effect, but naturally. Also, the dyes used are baby friendly, which means that all chewing and sucking on the sling by baby (and it will happen!) is absolutely safe.

Created by Founder Shabs Kwofie in 2012, AmaWrap is a home-grown UK-based company. Inspired by her African roots, Shabs purchased fabric from her local market after the challenging birth of her first baby so she could keep her close. Seeing how this changed her motherhood journey inspired her to create a product which allowed other parents to easily baby-wear.

Being such a believer in babywearing means Shabs has created AmaWrap to be more than just about the product; the mission is simple – to allow mums to be close to their babies. Her website and social media sites are designed to support new parents in their early baby journey. This means that AmaWrap offers advice and online help with all things baby-wearing and beyond, including C-section advice, breast-feeding support and baby wearing tips. In addition, you can find step-by-step guides and video tutorials on using the wrap - Shabs even offers personal Skype appointments for those needing any further product support!

So go on – keep your baby snug and warm this winter with AmaWrap. AmaWraps can be purchased at selected UK retailers and online at

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