Baby Box University announces its partnership with Highways England
Baby Box University is proud to announce its partnership with Highways England, through embedding a video on the importance of car safety within all of the Baby Box University NHS syllabi in the UK.
Highways England is the government company charged with operating, maintaining and improving England’s 4300 miles of motorways and major A roads. Their ambition is to ensure our major roads are more dependable, durable and most importantly – safe.
Highways England has produced a specific instructional film to inform expectant parents of what vehicle checks they should undertake before they use it to transport their family. This film has now been included within the comprehensive maternal and childcare education platform www.babyboxuniversity.com which, working with the NHS across England, encourages expectant parents early engagement with maternity services.
Upon completion of their local education syllabus parents receive a certificate that can be redeemed for their free Baby Box.
Louisa Phillips of Highways England said, “We are proud to be working in partnership with Baby Box Co to raise awareness of the importance of checking your vehicle before you travel. This partnership provides an excellent opportunity to provide key road safety messages to an audience who are highly receptive to information on how to keep their family safe. It is essential that the vehicle/s that both parents and newborns are travelling in are properly maintained, road worthy and safe at such an important time in their lives. Safety is our highest priority. Highways England is determined to reduce the number of people killed and seriously injured on motorways and major A roads and this initiative is a reminder we all have a role to play in travelling safely – including the parents of babies.”
Jennifer Clary, CEO of The Baby Box Co., said, “We are delighted to announce the partnership with Highways England. Our Baby Box outreach is not simply about offering every baby a safe place to sleep. Baby Box University is an all-encompassing programme that offers parental engagement, education and aims to unite the whole community to offer every child a safe and supported start in life. We look forward to working with Highways England to influence parents to be safe whilst driving on the road.”