Despite parents’ best efforts to keep their children entertained over the summer holidays, the majority of youngsters can’t wait to get back to school – for the love of their friends and a new pencil case!

A survey from Smiggle- the UK’s newest, boldest and brightest children’s stationery reatiler- has revealed that far from dreading their first day back in the classroom, youngsters actually can’t wait.

Of parents questioned, 66 per cent revealed that their child or children are itching to get back into their uniform, despite their virtuous efforts to keep them occupied for six weeks.

Two-thirds of primary school parents admitted that the prospect of seeing classroom friends, coupled with a new pencil case, would see their children (aged four to 10) running through the school gates Of those parents who admitted that their children were hankering after the classroom, 87 per cent said seeing fellow friends was the main reason for wanting to return, with the prospect of a new pencil case almost as compelling, with 80 per cent citing this as a secondary factor.

Virtually all parents questioned (93 per cent) said that they would be purchasing a brand new pencil case and rucksack for the new school year, in an attempt to ‘set the tone’ and encourage learning.

And 76 per cent of parents said that their child had a favourite pencil, pen and rubber, which they would not want to do their homework without.

Smiggle’s marketing manager Emma Fulford said: “As a global children’s stationery retailer, originating all the way from Australia, we were keen to find out if UK children are keen to go back to school after their summer holidays.

“We wondered if they’d miss the good times they may have had over the summer break too much, but this doesn’t appear to be the case!

“Smiggle takes great pride in making back to school fun, with innovative stationery for children and so it’s exciting to see that many youngsters have an attachment to their new pencil case and back to school goodies, which we are experts in.

Smiggle is dedicated to creating original, fun and affordable stationery. The brand’s products are focused on bold colour, quirky graphics, good value, innovation and most of all – giving fans the tools they need to have fun at school!

For more information about Smiggle and its infectious stationery products, visit

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